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日本語
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English
A new campaign for Renault in Sweden sees its Zoe electric car “write” Jack Kerouac fan fiction for test drivers via artificial intelligence. According to agency Edelman Deportivo, one of the major obstacles to widespread electric-car adoption is commonly labelled “range anxiety,” or the fear that a vehicle has insufficient range to reach its destination. So the effort aims to show how far a Renault can go in a single charge, by showing a car going where no other has gone before — by turning automobile into “author.” The “Written by Zoe” promotes the Zoe, which has a 400km range.
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