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Cloud-based artificial intelligence and machine learning is on the cusp of providing partners with new opportunities, but barriers remain. In January, IBM announced that it was merging the artificial intelligence [AI] tools of fellow tech powerhouse, Google, with its own cognitive computing technologies. The aim of the move is to allow its deep-learning systems to more accurately come up with answers for thorny questions. Meanwhile, also at the turn of the year, Apple became the latest tech company to sign up to the Partnership on AI alliance, joining rivals such as Google, IBM, Microsoft, and Facebook to help advance research and development of AI technologies.