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Algorithms have become a ubiquitous and essential part of business operations. Uber uses algorithms to determine customer demand and set pricing accordingly, while Amazon and Netflix use algorithms to nudge their customers to purchase a product or stream a new video they might like. And these examples are just the tip of the iceberg. Interestingly, the use of these algorithms can not only increase an enterprise’s internal efficiency, but often algorithmic software or machine learning algorithms can also be used to deepen consumer loyalty and trust. Viewers on Netflix trust algorithms to deliver content they’ll enjoy, just as customers trust Amazon to offer only useful products for purchase.