オープンデータとプログラミング

AI と爆発の古いコンテキスト|Exploding Old Contexts With AI

オープンデータ関連のニュースです。

https://www.mediapost.com/publications/article/300606/exploding-old-contexts-with-ai.html

日本語

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English

According to IBM, we produce 2.5 exabytes of data each day. This is equivalent to 250,000 Libraries of Congress or 90 years of HD video – each day.This data exhaust results from our continual digital interactions, whether explicit – such as typing a search into Google – or implicit, like the location signals we give off as we move through the world with our smartphones. In advertising, we use these data signals for demand capture – which is less expensive than demand generation – usually in programmatic contexts, for targeting and analytics and attribution. From a user’s point of view, much of that data output is visual and text-based, such as a list of Google search results. This visual environment is a good  brand too, since it contextualizes and dimensionalizes its offering.
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